Back in 2015, ad blocks caused the global advertising revenue a loss of $22 billion. 70% of the YouTube subscribers are more likely to trust a Youtube star promoting a product than a traditional celebrity. Read More
Influencer marketing uses key leaders as per an audience demographic to try and promote a product or message. Instead of trying to get through to your target viewers using an advertisement or campaign, influencer marketing allows you to hire a famous face to spread the word for you. Read More
What comes to your mind when I say ‘research’? Complicated? Systematic? Facts? Long hours in the library? Endless hours spent staring at a computer?
The reality of research is far from these assumptions. In the present tech era, getting to the depth of any matter doesn’t require a lot of money and time. It doesn’t take weeks. Or a focus group survey. Or a group of spectacle clad people dressed in a lab coat.
Trends change with years. There is always a new social network feature standing around the corner hoping to define the next buzz.
As social media teams sit down to discuss the content patterns of the previous year, their conversations boil down to one question- what trends will make a difference in the upcoming year?Read More
Bonobos is more than an e-commerce driven apparel company. Walmart is considering this fast-growing brand for a $300 million acquisition deal. Clearly, it must be doing something right with its digital commerce and marketing campaigns.Read More