Branding is a process that is involved in creating unique image, sign, name, design or a combination of all these for a product with a purpose to recognize goods and services of a specific seller.
Branding is done to create an image in consumers or buyers mind through advertising campaigns with a constant subject matter. The main purpose of branding is done to differentiate between a single product with the other products.
Branding helps to grow customer loyalty and is advertised by sellers under there registered name. Generally customer prefers brands only. Reason behind this is there is a huge difference between quality and services of a branded product and a non-branded product. So a good brand develops a good corporate image.