Although PPC advertising powerhouses like Google AdWords are undeniable, LinkedIn advertising is the perfect platform for B2B marketing.
You can target decision-makers in your market with ads that are directly related to their business pain points through advertising on LinkedIn. You don't have to wade through corporate red tape; instead, you present your idea to the people who make the decisions.
To be effective on LinkedIn, you must first understand your target audience and how to best target and advertise to them. LinkedIn ads will help you take your company to the next level if you have the right plan in place.
What Makes LinkedIn Advertising Great
LinkedIn ads is an excellent way to reach people in companies that need your product or service. It's a higher-funnel type of advertisement than intent-based platforms like AdWords, but the ability to reach decision-makers allows it a powerful B2B marketing channel.
You can tailor your advertising in a variety of ways on LinkedIn. You can target your advertising based on location, company name or category, job title, job role, seniority, school, qualifications, and basic demographic data including gender and age.
This gives you a great deal of influence. You have the choice of advertising to the entire LinkedIn community or only the owner of the mom-and-pop shop down the street.
Once you've built your target audience, you can monitor your results to see who reacts to your message the best. This helps you to fine-tune things even further and ensure that your advertisements are being shown in the most lucrative manner possible.
Deciding If LinkedIn is Right for You
It's awesome to be able to reach the right audience with your ads, but you have to know your audience to do so effectively. Your advertising would be more precise and efficient if you have a better understanding of your target customers.
Consider the following questions:
- What job titles are associated with your target audience?
- Where does your target audience work?
- What skills or interests does your target audience have?
- Is your target audience typically found at a certain seniority level?
- Does your target audience typically hold a certain type of position in a company?
If you’ve got a great answer to one or more of these questions, LinkedIn advertising is probably a great fit for your company.
The TechKnowTen Difference
We at TechKnowTen know how to build effective LinkedIn campaigns. LinkedIn ads, like every other PPC campaign, isn't a one-shot contract. On a weekly basis, we track our clients' LinkedIn campaigns and continuously optimize their advertising and targeting to achieve the highest yield at the lowest cost.
At TechKnowTen, we don’t “set it and forget it.” Your campaigns will receive the attention they need to be successful. And, since LinkedIn advertising is less expensive than Google advertising, we can also deliver better results for less money than AdWords.
Contact us right away to begin taking advantage of LinkedIn's advertising potential!