Full Brand Identity for Oh!Max, a unique Adventure Theme Park in Delhi\NCR
Oh!Max approached TechKnowTen technologies for overhauling their brand identity. Digital presence and brand strategy were the main concern for the company. We jumped at this unique opportunity of a niche sector. We also share a lot of core values with the institution and perfectly synergized with their long-term vision.
Nandini Sharma, General Manager, Oh!Max Entertainment says about the digital campaign quality:
"The Oh!Max always focused on an experience that was unique. We always wanted a digital campaign that encompasses our value of a theme park that imparted high value of entertainment and edutainment for adults as well as children. TechKnowTen proved to be a safe pair of hands to deliver our digital engagement to help us focus on operations.”
Packaging & Branding of the products were a challenge that we relished. Oh!Max had a unique product offering that stood out from its competition. Brand strategy included promoting the concept of an indoor adventure.
TechknowTen also bagged best ‘Digital Marketing Agency, 2020’ for the work done on Oh!Max digital campaign.
- Brand Identity
- Brand Guidelines
- Signage on-site
- Website Development & Architecture
- Paid Ad Campaigns
- Sales & Back-End Support
- Ongoing Brand and Strategy support
From the offset, it was clear the Oh!Max wanted to portray a messaging of benevolence, empathetic and premium experience. A Brand image reflecting professional and amiable environment that was fulfilling in nature was requisite. Oh!Max were keen on highlighting an indoor experience that was easy & comfortable and at the same time educational in nature. Un-cluttering of the brand, coupled with clean imagery and messaging remained high on agenda.
The outcome is a clean website with modern focused branding. A strategic digital marketing campaign that remained focused on image & final conversions at large. Vibrant colors & Typography style exhibiting cordial, attractive & colorful nature of the brand through website as well as social media. A modern and positive project enabling both the party to benefit, grow & mutually learn from each other.
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