Just 2% of website visitors complete the desired action before leaving the site, according to most studies. They simply quit after all the effort it took to get them to the platform.
Non-converting tourists don't leave a lot of the time because they aren't interested in what you're offering. They are often distracted, want to see what the competition is like, or are genuinely curious. However, once they've left, they're gone.
Retargeting—also known as remarketing—allows websites to keep their products or services in front of customer who left without converting. Retargeting, when done correctly, serves as a constant reminder that, “Hey, you were interested in this...give it another chance!”
How Does It Work?
You can drop an anonymous cookie into the browser of any new user with the right snippet of code on your website. This cookie alerts a retargeting platform like Google that the user has visited your site, allowing your ad to appear in different locations around the platform's display network.
This is particularly useful for B2B companies or sectors with longer sales periods, such as higher education or hiring. Most retargeting platforms provide a number of parameters you can set to customize when and how your retargeting ads are shown to ensure you get better results.
You bid to get your ads displayed, just like other types of paid advertising, but the cost of remarketing is typically very low. As a consequence, retargeting is a low-cost and easy way to re-engage potential customers that would otherwise be lost.
In addition to the Google Display Network, there are several other places where you can use retargeting to drive traffic back to your site.
The Google Display Network is huge, and using it for retargeting is a great way to stay top of mind. Google lets you customize your remarketing advertising based on the items and pages that a user looked at during their visit to your website.
As a result, you can create custom advertisements that target particular demographics and audiences to boost conversions and revenue.
Creating and sustaining an eCommerce retargeting strategy using conventional AdWords remarketing is virtually impossible for eCommerce companies with dozens or hundreds of items. Dynamic retargeting, on the other hand, allows you to build a single, easy-to-update product inventory feed that serves retargeting advertising based on the same items your users have looked at. As a consequence, instead of seeing a generic remarketing ad for your company, the customer will automatically see a product ad for the particular products they've already looked at.
Around 1.5 billion people use Facebook. Twitter has nearly 300 million users. Most of your non-converted traffic is likely to be found on one of these networks. Your advertisements appear on the social media feeds of previous visitors to your site when you use social retargeting. This incorporates the advantages of remarketing and audience segmentation with the adaptability and personalization of social advertising ad messaging.
Get More Out of Your Digital Marketing Campaigns
We understand that online marketing doesn't stop with a click on a PPC ad at TechKnowTen. Your target audience must be nurtured.
We ensure that we capture every possible conversion for our clients by combining various channels and targeting ads for full impact.
Contact us today to learn more about how retargeting will help you get the most out of your website traffic.